The ICC Advertising and Marketing Communications Code 

It stands for standards.

For almost 90 years, the Code has set the standard for responsible advertising and marketing communication all over the world. See what it stands for below.

The ICC Code is the backbone of global advertising and marketing self-regulation. 

In 1937, ICC brought together the best local advertising and marketing communications standards from around the world, to create an international standard: the ICC Advertising and Marketing Communications Code. While the world of advertising and marketing has changed immensely since then, the ICC Code has remained steadfast in its goal to build consumer trust with marketing that is legal, decent, honest and truthful, constantly keeping pace with global and industry developments.  

From France’s ARPP Code to China’s Responsible Marketing Code, the ICC Advertising and Marketing Communications Code today serves as the cornerstone for most self-regulatory systems around the world. 

Updated in 2024, the ICC Code now covers some of the biggest issues facing the advertising and marketing industries. From influencer marketing, AI and environmental claims, to marketing to children and teenagers, the ICC Code has it covered. What’s more, the comprehensive ICC Code covers the entire spectrum of marketing activities including advertising to digital marketing communications, sponsorship, sales promotion and social media. 

The ICC Advertising and Marketing Communications Code is maintained and updated by our expert members who represent a broad range of industry sectors worldwide. In other words, it’s designed by business, for business as your practical go-to guide, to reference anytime, anywhere. 

Who is the Code for?​

Our mission at ICC is to make business work for everyone, every day, everywhere, and our ICC Advertising and Marketing Communications Code is no exception. 

Designed for marketing and advertising professionals worldwide, the ICC Advertising and Marketing Communications Code is the foundation for in-house guidelines at major global brands and international agency networks. But the ICC Code is also a user-friendly, one-stop reference for smaller businesses too. From established brands to startups, the ICC Code is the go-to reference for any business looking to build trust by standing for standards while enabling creativity to flourish. From SMEs and startups to influencers and independent agencies, any business can promote responsible marketing across borders by adhering to the ICC Code. Meanwhile, policymakers and academics can stay informed with the very latest global self-regulatory guidance. 

How the world’s standard is applied around the globe​

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Year of creation</strong> : /</div>\n<div><strong>Main code standard</strong> : Austrian Code of Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4766,0.2633]},{"title":"Argentina","id":"argentina","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Consejo de Autorregulación Publicitari</h5>\n(<a href=https://iccwbo.org/"http://www.conarp.org.ar//">CONARP)/n/n

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Year of creation</strong> : 2001</div>\n<div><strong>Main code standard</strong> : CONARP Code of Public Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2654,0.7816]},{"title":"Australia","id":"australia","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Ad Standards</h5>\n(<a href=https://iccwbo.org/"https://adstandards.com.au//">Ad Standards</a>)\n\n</div>\n<div></div>\n<div><strong>Year of creation</strong> : 1998</div>\n<div><strong>Main code standard</strong> : AANA Code of Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div> ","coord":[0.8484,0.7329]},{"title":"Belgium","id":"Belgium","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\"><div class=\"record-summary-data\"><h5>Jury voor Ethische Praktijken inzake Reclame / Jury d’Ethique Publicitaire</h5>(<a href=https://iccwbo.org/"https://www.jep.be/fr//">JEP)

Year of creation</strong> : 1974</div><div><strong>Main code standard</strong> : ICC Code</div><div><strong>Aligned with ICC Code?</strong> Yes</div></div><div class=\"record-field\"> </div>","coord":[0.4655,0.2436]},{"title":"Brasil","id":"brasil","pin":"icc-pin","action":"default","level":"my-map","category":"icc-code","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Conselho Nacional de Autorregulamentação Publicitária</h5>\n(<a href=https://iccwbo.org/"http://www.conar.org.br//">CONAR)/n/n

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Year of creation</strong> : 1980</div>\n<div><strong>Main code standard</strong> : Brazilian Advertising Self-Regulation Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2705,0.6025]},{"title":"Bulgaria","id":"bulgaria","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\"><div class=\"record-summary-data\"><h5>Национален съвет за саморегулация/ National Council for Self-Regulation</h5>(<a href=https://iccwbo.org/"https://nss-bg.org/en/home//">HCC/NCSR)

Year of creation</strong> : 2009</div><div><strong>Main code standard</strong> : The Bulgarian National Ethical Rules for Advertising and Commercial Communication</div><div><strong>Aligned with ICC Code?</strong> Yes</div></div><div class=\"record-field\"> </div>","coord":[0.5296,0.2735]},{"title":"Canada","id":"Canada","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Ad Standards</h5>\n(<a href=https://iccwbo.org/"https://adstandards.ca//">Ad Standards</a>)\n\n</div>\n<div></div>\n<div><strong>Year of creation</strong> : 1957 </div>\n<div><strong>Main code standard</strong> : Canadian Code of Advertising Standards</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.1848,0.2417]},{"title":"Chile","id":"Chile","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Council for Self-Regulation and Advertising Ethics </h5>\n(<a href=https://iccwbo.org/"https://www.conar.cl//">CONAR)/n/n

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Year of creation</strong> : 1987</div>\n<div><strong>Main code standard</strong> : Chilean Code of Public Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2325,0.7775]},{"title":"Columbia","id":"columbia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Autocontrol Colombia</h5>\n(<a href=https://iccwbo.org/"https://autocontrolcolombia.org//">AUTOCONTROL)/n/n

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Year of creation</strong> : 2019</div>\n<div><strong>Main code standard</strong> : ICC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2029,0.5758]},{"title":"Cyprus","id":"cyprus","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Φορέας Ελέγχου Διαφήμισης/ Cyprus Advertising Regulation Organisation</h5>\n(<a href=https://iccwbo.org/"https://fed.org.cy//">ΦΕΔ/CARO)/n/n

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Year of creation</strong> : 2013</div>\n<div><strong>Main code standard</strong> : CARO Advertising Ethics Code</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5424,0.3541]},{"title":"Czech Republique/ Czechia","id":"Czechia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Rada Pro Reklamu</h5>\n(<a href=https://iccwbo.org/"https://www.rpr.cz/cz/en.php/">RPR)/n/n

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Year of creation</strong> : 2012</div>\n<div><strong>Main code standard</strong> : Code of Advertising Practice</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4805,0.2502]},{"title":"Finland","id":"finland","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Mainonnan eettinen neuvosto/ Liiketapalautakunta</h5>\n(<a href=https://iccwbo.org/"https://kauppakamari.fi/palvelut/mainonnan-eettinen-neuvosto//">MEN/LTL)/n/n

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Year of creation</strong> : 1935</div>\n<div><strong>Main code standard</strong> : ICC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5214,0.1753]},{"title":"Germany","id":"germany","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Deutscher Werberat </h5>\n(<a href=https://iccwbo.org/"https://werberat.de//">DWR)/n/n

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Year of creation</strong> : 1972</div>\n<div><strong>Main code standard</strong> : German Advertising Council Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4616,0.2542]},{"title":"Greece","id":"Greece","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Συμβούλιο Ελέγχου Επικοινωνίας / Advertising Self-Regulation Council </h5>\n(<a href=https://iccwbo.org/"https://www.easa-alliance.org/members/greece//">ΣΕΕ/SEE)/n/n

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Year of creation</strong> : 2003</div>\n<div><strong>Main code standard</strong> : Hellenic Advertising Communications Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5112,0.3169]},{"title":"Hong Kong (China)","id":"Hong-Kong","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>The Association of Accredited Advertising Agencies of Hong Kong\n</h5>\n(<a href=https://iccwbo.org/"https://www.ascionline.in//">AAAA)/n/n

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Year of creation</strong> : 1957</div>\n<div><strong>Main code standard</strong> : AAAA Code of Practice</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.8105,0.4407]},{"title":"India","id":"India","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>The Advertising Standards Council of India</h5>\n(<a href=https://iccwbo.org/"https://www.ascionline.in//">ASCI)/n/n

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Year of creation</strong> : 1985</div>\n<div><strong>Main code standard</strong> : ASCI Code & Guidelines</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.6939,0.4513]},{"title":"Ireland","id":"Ireland","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>The Advertising Standards Authority for Ireland</h5>\n(<a href=https://iccwbo.org/"https://adstandards.ie//">ASAI)/n/n

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Year of creation</strong> : 1981</div>\n<div><strong>Main code standard</strong> : ASAI Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4274,0.2314]},{"title":"Italy","id":"Italy","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Istituto dell’Autodisciplina Pubblicitaria </h5>\n(<a href=https://iccwbo.org/"https://www.iap.it/?lang=en\%22>IAP)\n\n

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Year of creation</strong> : 1966</div>\n<div><strong>Main code standard</strong> : Code of Marketing Communication Self-Regulation Italy</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4855,0.3]},{"title":"Japan","id":"Japan","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Japan Advertising Review Organisation </h5>\n(<a href=https://iccwbo.org/"https://www.jaro.or.jp/english//">JARO)/n/n

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Year of creation</strong> : 1974</div>\n<div><strong>Main code standard</strong> : /</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.8669,0.3251]},{"title":"Korea (Rep of)","id":"Korea","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Korea Advertising Review Board</h5>\n(<a href=https://iccwbo.org/"/">KARB)/n/n

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Year of creation</strong> : 1991</div>\n<div><strong>Main code standard</strong> : /</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.8402,0.3278]},{"title":"Malaysia","id":"Malaysia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Communications and Multimedia Content Forum of Malaysia</h5>\n(<a href=https://iccwbo.org/"https://contentforum.my/about-us//">Content Forum</a>)\n\n</div>\n<div></div>\n<div><strong>Year of creation</strong> : 2001</div>\n<div><strong>Main code standard</strong> : Content Code Third Edition</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.7718,0.5365]},{"title":"Mexico","id":"Mexico","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Consejo de Autorregulación y Ética Publicitari</h5>\n(<a href=https://iccwbo.org/"https://www.conar.org.mx/codigos/">CONAR)/n/n

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Year of creation</strong> : 1996</div>\n<div><strong>Main code standard</strong> : CONAR Code of Public Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.1306,0.432]},{"title":"Netherlands","id":"Netherlands","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Stichting Reclame Code</h5>\n(<a href=https://iccwbo.org/"https://www.reclamecode.nl//">SRC)/n/n

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Year of creation</strong> : 1963</div>\n<div><strong>Main code standard</strong> : Dutch Advertising Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4696,0.2329]},{"title":"New Zealand","id":"New Zealand","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>The Advertising Standards Authority</h5>\n(<a href=https://iccwbo.org/"https://www.asa.co.nz/codes/codes/advertising-standards-code//">ASA)/n/n

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/n

Year of creation</strong> : 1973</div>\n<div><strong>Main code standard</strong> : Advertising Standards Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.9511,0.8467]},{"title":"Paraguay","id":"Paraguay","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Centro de Regulación, Normas y Estudios de la Comunicación</h5>\n(<a href=https://iccwbo.org/"https://www.werberat.at//">CERNECO)/n/n

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/n

Year of creation</strong> : 1998</div>\n<div><strong>Main code standard</strong> : CONAR Code of Public Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2604,0.7072]},{"title":"Peru","id":"Peru","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Council for Self-Regulation and Advertising Ethics</h5>\n(<a href=https://iccwbo.org/"/">CONAR)/n/n

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/n

Year of creation</strong> : /</div>\n<div><strong>Main code standard</strong> : CONAR Code of Public Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.2029,0.6292]},{"title":"Philippines","id":"Philippines","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Ad Standards Council</h5>\n(<a href=https://iccwbo.org/"https://asc.com.ph//">ASC)/n/n

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Year of creation</strong> : 2008</div>\n<div><strong>Main code standard</strong> : ASC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.8416,0.4975]},{"title":"Poland","id":"Poland","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","category":"na","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Związek Stowarzyszeń Rada Reklamy</h5>\n(<a href=https://iccwbo.org/"https://radareklamy.pl/en/home-en/#:~:text=It%20was%20established%20in%202006,advertising%20and%20marketing%20market%20communities.\">RR</a>)\n\n</div>\n<div></div>\n<div><strong>Year of creation</strong> : 2006</div>\n<div><strong>Main code standard</strong> : N/A</div>\n<div><strong>Aligned with ICC Code?</strong> N/A</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5103,0.2205]},{"title":"Portugal","id":"Portugal","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Auto Regulação Publicitária </h5>\n(<a href=https://iccwbo.org/"https://auto-regulacaopublicitaria.pt//">ARP)/n/n

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/n

Year of creation</strong> : 1991</div>\n<div><strong>Main code standard</strong> : ARP Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4279,0.3293]},{"title":"Romania","id":"Romania","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Consiliul Român pentru Publicitate (RAC)</h5>\n(<a href=https://iccwbo.org/"https://rac.ro/ro/">RAC)/n/n

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/n

Year of creation</strong> : 1999</div>\n<div><strong>Main code standard</strong> : RAC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5178,0.282]},{"title":"Serbia","id":"Serbia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Nacionalna asocijacija za etičke standarde u oglašavanju / National Association for Ethical Standards in Advertising </h5>\n(<a href=https://iccwbo.org/"https://www.naeso.rs/?lang=en\%22>NAESO)\n\n

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Year of creation</strong> : 2019</div>\n<div><strong>Main code standard</strong> : ICC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5074,0.2897]},{"title":"Singapore","id":"Singapore","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Advertising Standards Authority of Singapore</h5>\n(<a href=https://iccwbo.org/"https://asas.org.sg//">ASAS)/n/n

/n

/n

Year of creation</strong> : 1976</div>\n<div><strong>Main code standard</strong> : Singapore Code of Advertising Practice</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.7792,0.5618]},{"title":"Slovakia","id":"Slovakia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Rada Pre Reklamu</h5>\n(<a href=https://iccwbo.org/"https://rpr.sk/ethical-principles/">RPR)/n/n

/n

/n

Year of creation</strong> : 1995</div>\n<div><strong>Main code standard</strong> : Slovakian Code of Ethics</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4875,0.2542]},{"title":"Slovenia","id":"Slovenia","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Slovenska Oglaševalska Zbornica</h5>\n(<a href=https://iccwbo.org/"https://www.soz.si//">SOZ)/n/n

/n

/n

Year of creation</strong> : 1999</div>\n<div><strong>Main code standard</strong> : Slovenian Code of Advertising Practice</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4783,0.2724]},{"title":"South Africa","id":"South Africa","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Advertising Regulatory Board</h5>\n(<a href=https://iccwbo.org/"https://www.arb.org.za/index.html#codes\">ARB</a>)\n\n</div>\n<div></div>\n<div><strong>Year of creation</strong> : 2018</div>\n<div><strong>Main code standard</strong> : ARB Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5224,0.7381]},{"title":"Spain","id":"Spain","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Asociación para la Autorregulación de la Comunicación Comercial</h5>\n(<a href=https://iccwbo.org/"https://www.autocontrol.es//">AUTOCONTROL)/n/n

/n

/n

Year of creation</strong> : 1995</div>\n<div><strong>Main code standard</strong> : Code of Advertising Practice</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.438,0.3103]},{"title":"Sweden","id":"Sweden","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Reklamombudsmannen (Ro.)</h5>\n(<a href=https://iccwbo.org/"https://reklamombudsmannen.org//">RO)/n/n

/n

/n

Year of creation</strong> : 2009</div>\n<div><strong>Main code standard</strong> : RO Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4926,0.176]},{"title":"Switzerland","id":"Switzerland","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Schweizerische Lauterkeitskommission / Commission Suisse pour la Loyauté</h5>\n(<a href=https://iccwbo.org/"https://www.faire-werbung.ch/fr//">SLK/CSL)/n/n

/n

/n

Year of creation</strong> : 1966</div>\n<div><strong>Main code standard</strong> : ICC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4672,0.2628]},{"title":"China","id":"China","pin":"icc-pin","action":"default","level":"my-map","color":"#853ee6","desc":"<div class=\"record-field\"><div class=\"record-summary-data\"><h5>China Chamber of International Commerce</h5><p>(<a href=https://iccwbo.org/"http://www.ccoic.cn//" target=\"_blank\" rel=\"noopener\">CCOIC</a>)</p></div><div> </div><div><strong>Year of creation</strong> : 1988</div><div><strong>Main code standard</strong> : /</div><div><strong>Aligned with ICC Code?</strong> No</div></div><div class=\"record-field\"> </div>","coord":[0.8167,0.3933]},{"title":"Turkiye","id":"Turkiye","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Reklam Özdenetim Kurulu </h5>\n(<a href=https://iccwbo.org/"https://www.rok.org.tr//">RÖK)/n/n

/n

/n

Year of creation</strong> : 1994</div>\n<div><strong>Main code standard</strong> : ICC Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.5453,0.3131]},{"title":"United Arab Emirates (UAE)","id":"uae","pin":"icc-pin","category":"icc-code","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Advertising Business Group</h5>\n(<a href=https://iccwbo.org/"http://www.abg-me.com/">ABG)/n/n

/n

/n

Year of creation</strong> : 2016</div>\n<div><strong>Main code standard</strong> : ABG Code</div>\n<div><strong>Aligned with ICC Code?</strong> Yes</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.6176,0.4252]},{"title":"United Kingdom","id":"United-Kingdom","pin":"icc-pin","action":"default","level":"my-map","color":"#007dff","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>Advertising Standards Authority</h5>\n(<a href=https://iccwbo.org/"https://www.asa.org.uk//">ASA)/n/n

/n

/n

Year of creation</strong> : 1962</div>\n<div><strong>Main code standard</strong> : UK Advertising Codes</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.4477,0.2483]},{"title":"United States of America","id":"usa","pin":"icc-pin","category":"national-codes","action":"default","level":"my-map","color":"#853EE6","desc":"<div class=\"record-field\">\n<div class=\"record-summary-data\">\n<h5>BBB National Programmes</h5>\n(<a href=https://iccwbo.org/"https://bbbprograms.org//">BBB)/n/n

/n

/n

Year of creation</strong> : 1971</div>\n<div><strong>Main code standard</strong> : BBB Code</div>\n<div><strong>Aligned with ICC Code?</strong> No</div>\n</div>\n<div class=\"record-field\"></div>","coord":[0.143,0.3158]}],"layers":[{"id":"my-map","minimap":"","file":"//iccwbo.org/wp-content/uploads/sites/3/2023/01/icc-map.svg","name":"My Map"}],"settings":{"mapWidth":"1920","mapHeight":"1080","resetButton":"bottom-right","zoomButtons":"bottom-right","layerSwitcher":"top-right","zoom":true,"maxZoom":3,"sidebar":true,"ordered":true,"filters":true,"legendToggle":false,"legendHorizontal":true,"legend":"bottom-left"},"breakpoints":[{"container":600,"below":9000,"name":"all-screens"},{"portrait":true,"name":"mobile","below":480,"element":600}],"legend":[{"id":"item3","text":"Own national codes","color":"#853ee6","chosen":false,"selected":false},{"id":"sr","text":"SR in development based on ICC Code","color":"#00bc00","chosen":false,"selected":false},{"id":"icc-based","text":"Base on ICC Code","color":"#007dff","disable":false,"chosen":false,"selected":false}],"groups":[],"filters":[],"samples":[{"id":"def","title":"Default","group":[]}],"routes":[]}" data-path="https://iccwbo.org/wp-content/plugins/mapplic//core/">

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